What is good communication and why in design it mostly means perfectly organizing myriads of decisions

Good communication is about clarity of expression. That’s what we were all taught from the early days, and that’s the first mistake. Asserting that the control of communication is in the hands of the sender while ignoring that interpretation at the receiver’s end is as crucial, is the exact recipe for the Tower of Babel. We do not get taught enough how to correctly interpret the information that we receive or negotiate clarity along the way. As a result, we are all convinced we send the information out accurately, and, naturally, it’s everyone else’s fault for not getting it right.

The reality is that communication is a two-way street where a sender composes a message, and a receiver interprets it. If you consider only 50% of the process, it goes to follow that you will only get 50% clarity. Well… I have news for you: that number is in fact much lower, it is 10%.

Read the full article on the blog HERE